Series B
Investment Narrative
& Deck
A proposal for building the belief system that closes your round.
The Premise
You've built something rare: a regulated infrastructure platform that automates the hardest corner of insurance — claims, billing, eligibility — for mid-market health plans. The product works. The Series A proved it.
Now the Series B needs to prove something harder: that this is inevitable.
The deck isn't a slide file. It's a belief system compressed into 20 minutes. This proposal outlines how we build that system together.
The Work in Practice
A glimpse into how we build — workshops, strategy sessions, and the spaces where belief systems take shape.
Selected Work
Three companies. Three categories. One thread: building belief at the intersection of product, narrative, and culture.
Steve Jobs Era
Part of the team at Apple's agency of record during the company's most defining chapter. Contributed to campaigns across iPhone, Siri, and product launches that didn't just introduce technology — they redefined how people related to it.
Brand Architecture
Led brand architecture for the meditation app that became a cultural phenomenon. Built the narrative system that took Headspace from wellness niche to mainstream healthcare partner, culminating in its merger with Ginger to form Headspace Health.
Venture Narrative
Shaped the investment narrative for the vertical farming company backed by SoftBank, Jeff Bezos, and Eric Schmidt. The same challenge you face: making invisible infrastructure feel inevitable.
The Process
Direction, not decoration. We start with the story your company already contains but hasn't yet articulated at the scale investors require.
Why This Works for Infrastructure
Your product is invisible. Investors can't screenshot it. What they can do is feel the inevitability of the problem you've solved — if the narrative is built correctly. We've done this before: Headspace, Plenty, Apple. The pattern is the same.
Results
The companies we've built narrative for don't just raise — they raise at conviction.
Scope of Work
Phase 1 — Realization Lab
A two-day immersive session designed to extract the core investment narrative from your founding team.
| Day 1: Product Realization | Technical moat, competitive architecture, market thesis |
| Day 2: Venture Realization | Sequenced investor script with data integration |
| Deliverable | Narrative brief + annotated script |
Phase 2 — Series B Deck
A belief-building deck designed to control the room. No decoration — direction.
| Script-first architecture | Slide order by narrative logic, not convention |
| Data integration | Metrics, traction, market sizing as story beats |
| Human framing | Making infrastructure feel inevitable |
| Deliverable | Final deck (PDF + editable source) |
Timeline
Investment
Two structures, depending on alignment.
Option A — Fixed Fee
| Realization Lab (2-day workshop) | $17,000 |
| Series B Deck (script + design) | $25,000 |
| Total | $42,000 |
Option B — Reduced Fee + Advisory Equity
VCG reduces the fixed fee to $28,000 in exchange for a small advisory equity position (0.25–0.5%), formalizing VCG as a long-term strategic partner through the raise and beyond.
Payment: 50% upon signed agreement, 50% upon deck delivery.
Workshop Location
The Realization Lab requires two full days in person. Two options, billed separately.
What's Not Included
This engagement is scoped to narrative and deck. Brand identity, investor relations collateral, marketing website, and campaign work are available as separate engagements.
Next Steps
Approval
If you're ready to proceed, confirm below.
Proposal approved. Brydon has been notified.
Got it. Brydon will reach out to schedule a call.